Session on Branding & Early GTM Strategy
AIC-RNTU Foundation organized an engaging session on Branding & Early GTM Strategy. Led by Mr. Rajeev Mishra, the workshop empowered SHEvolution founders with marketing insights. Participants explored value-driven branding, customer-centric strategies, and lean market approaches.
Date and Venue:2025-07-25 - Zoom Meeting
Objectives in Brief: Branding & Early Go-To-Market (GTM) focused on equipping women entrepreneurs with foundational strategies to build a compelling brand identity and plan their early-stage market entry. The session aimed to help participants understand brand positioning, messaging, visual identity, and customer engagement, while also exploring practical GTM frameworks to test and validate their offerings in the market.
Key Speaker: Mr. Rajeev Mishra, Founder & Chief Creative Officer, Mystique
Organizers/Co-Organizers: AIC-RNTU Foundation