ABOUT PROGRAM
It is 6-week Structured online Entrepreneurship program for school students with a chance to participate in National Level Competition.
The program is designed to introduce entrepreneurship as a practical skill rather than a theoretical subject. Through a carefully curated curriculum that includes hands-on workshops, real-world business frameworks, and interactions with experienced founders, students gain experiential learning throughout the journey.
Each session is outcome-oriented, enabling participants to progressively build different components of a startup. By the end of the 6-week program, every student develops a comprehensive startup concept, culminating in a final presentation as part of the national-level competition.
The Program is divided into 2-phases:
Led by Experienced Mentors and Startup Founders — a 6-week online Entrepreneurship program
A Chance to Compete at National Level Competitions for School Student Ideas to Identify and Recognize Future Entrepreneurs
PROGRAM AT A GLANCE
6-WEEK PROGRAM STRUCTURE
ENTREPRENEURSHIP 101 & IDEATION
S.1 WHAT IS ENTREPRENEURSHIP & PROBLEM DISCOVERY
Business vs startup, entrepreneurial mindset, the WHY — and identifying a real problem worth solving.
S.2 STORY OF A STARTUP FOUNDER
A Startup founder shares their journey — the problem they spotted, the mindset that drove them, and the lessons no textbook teaches.
WEEKLY OUTPUT
1-PAGE: PROBLEM + IDEA + WHY YOU
SOLUTION DESIGN & IDEA VALIDATION
S.3 DESIGN THINKING 101
Understanding users before solving for them — empathy mapping, problem reframing, Crazy 8 ideation, and the How Might We framework.
S.4 IDEA VALIDATION
Testing your idea before building it — assumption mapping, user interviews and validating your solution against a real problem.
WEEKLY OUTPUT
EMPATHY MAP + REFINED SOLUTION
MARKET UNDERSTANDING
S.5 IDEAL CUSTOMER PROFILE
Defining who you're solving for — customer personas, pain vs gain, and conducting customer interviews.
S.6 MARKET & COMPETITION
Sizing your market and knowing your competition — TAM/SAM/SOM basics and competitor analysis.
WEEKLY OUTPUT
CUSTOMER PERSONA + COMPETITOR ANALYSIS
BRAND BUILDING & TEAM
S.7 BRAND BUILDING
Naming your startup, building your brand tone, visual identity and positioning.
S.8 BUILDING YOUR TEAM
Who does what — understanding roles, leadership basics and team dynamics in a startup.
WEEKLY OUTPUT
BRAND KIT + TEAM MAP
BUSINESS MODEL & REVENUE
S.9 CHANNELS & REVENUE
How you reach your customer and how you make money — distribution channels and simple revenue models.
S.10 BUSINESS MODEL CANVAS
Putting it all together — value proposition, revenue streams and building your first Business Model Canvas.
WEEKLY OUTPUT
BUSINESS MODEL CANVAS
FINANCE & PERFECT PITCH
S.11 FINANCE & FUNDING
Basics of startup finance — costs, revenue, unit economics, bootstrapping vs funding and types of investors.
S.12 BUILD YOUR PITCH
Elements of a pitch deck, the art of storytelling and what the judges are looking for.
WEEKLY OUTPUT
FINAL PITCH DECK
IGNITE TO SSL JOURNEY
Call for Application Starts
Nationwide launch of Call for Application for SSL 2026
Application Closed
All applications received will undergo initial screening
6-Week Program
Intensive online modules to help build your startup concept
Submission of Final Documents
Submission of all prepared Frameworks + Final Pitch Deck and BMC
Announcement of Top 30
Top 30 Teams will be selected and announced from Final Submissions
1:1 Mentorship
Personalized mentorship sessions for top 30 ideas by industry leaders
Final Shortlisting Pitching
Screening and pitching for high-potential ideas (Top 15)
Grand Finale
Final pitching of top 10-12 student startups at the SSL Grand Finale Event
NOT JUST A PROGRAM- BUT A HOLISTIC GROWTH OPPORTUNITY
A FOUNDER'S WAY OF THINKING
The ability to spot a problem worth solving, question assumptions, think from a user's perspective, and back ideas with logic — not just gut feeling. A mental shift that stays with them.
COMPLETE PITCH DECK
An 8-10 slide deck built week by week — covering problem, solution, market, business model, brand, and Financials. Submitted for the Grand Finale and theirs to keep Forever
ACCESS TO STARTUP FOUNDERS
Direct interactions with founders who've actually built companies — not just guest lectures, but honest conversations about what went right, what didn't, and what they'd do differently.
A VALIDATED STARTUP IDEA
Not just a concept in their head — a problem they've researched, a solution they've prototyped, and a customer they've spoken to. Something real they can talk about confidently.
INDUSTRY-STANDARD FRAMEWORKS
Hands-on experience with tools working professionals use every day — Design Thinking, Business Model Canvas, Empathy Mapping, GTM planning. Not theory. Applied in real exercises.
A PEER COMMUNITY
Students connect with like-minded builders from schools across the country — peers who think the same way, ask the same questions, and often become long-term collaborators and friends.
NATIONAL LEVEL SCHOOL STARTUP COMPETITION
STUDENT STARTUP LEAGUE
Top-15 Ideas make it to Grand Finale to pitch infront of the Jury and win Big!
Incubation support to selected Ideas
Cash Prize upto 1 Lakh to Top 3 Teams
Access to Credits and Partner Benefits
Shape Your Child's Future
Investment in Their Future
A live, expert-led program designed to turn ideas into real-world ventures.
Group
For group of upto 5 Students applying together